New regulations on the tobacco market: Check key changes in 2025

In 2025, the tobacco market in Poland will face major regulatory changes that will affect both consumers and businesses operating in the industry. The new regulations will tighten regulations on the advertising, sale and taxation of nicotine products. The aim is to reduce the availability of these products, especially among younger users. What specific changes will the legislator introduce?

1. New excise duty on nicotine products

One of the key changes is the planned taxation of substitutes for traditional tobacco products and vaporisation devices, i.e.:

• reusable electronic cigarettes,
• heaters for innovative products and
• multifunctional devices.

According to the proposed regulations, the excise tax will be PLN 40 for vaping devices and sets of parts for them. The new regulations are aimed at limiting the availability of these products and reducing their price attractiveness, especially for younger consumers.

2. Tighter regulations on sales and advertising

The proposed changes also include an expansion of the catalogue of products banned from sale to persons under 18 years of age. This ban will be extended to products such as:

• electronic cigarettes without nicotine,
• refill containers,
• nicotine pouches.

Along with tightening age requirements, the government also wants to minimise the impact of tobacco advertising on younger generations. Therefore, the planned changes also aim to ban the advertising and promotion of electronic cigarettes or refill containers containing nicotine-free liquid.

3. Ban on the sale of flavoured tobacco products

The amendment will also include a ban on the sale of heated tobacco products with a characteristic aroma, such as menthol nicotine products.

This is in line with the European Union’s policy of reducing the attractiveness of tobacco products by eliminating flavoured additives. Manufacturers and importers will have a maximum of 9 months to sell existing stocks before the products are completely withdrawn from the market.

4. E-commerce and cross-border trade – New obligations for sellers

Online trade in tobacco products will also be under greater control. Companies selling tobacco products online will have to adapt their sales platforms to the new standards, including the storage of sales documentation and age checks for buyers.

What does this mean for companies and investors?

The new regulations introduce major changes to Polish law, aimed at improving public health and reducing the availability of nicotine products, especially for younger people. For companies operating in this market, this means the need to adapt quickly to the new regulations, especially in the areas of e-commerce and age verification.

Investors who are planning to expand their business to Poland must be aware that these changes will affect sales, promotion and technological requirements, which may involve additional expenditure on modern systems for verifying and documenting sales.

Do you have any questions about the new regulations? Contact us! Our law firm will help you adapt your business to the upcoming regulations and avoid legal risks.