E-commerce

E-commerce Legal Experts in Poland

For over two decades we provide legal advisory to e-commerce market players when operating and entering Polish market.

Our multidisciplinary team is well recognized and awarded (Legal500, Chambers Partners) for executing various e-commerce projects in Poland. We are specialized in servicing foreign investors and over the years we navigated operations and transactions regarding one of the biggest Polish e-commerce platforms.

One Stop Shop for E-commerce

As a one stop shop provider we navigate our customers not only with respect to e-commerce specific regulations (such as GDPR, DSA, DMA, PSD2, UCPD, Omnibus and Polish Consumer Rights Act) but also with respect to general industry requirements:

• Investment / M&A
• Corporate law
• Tax / Customs
• Copyrights
• IP protection
• Commercial and contracts
• Employment law
• Dispute / Arbitration

To complete the list of services – we also offer Tax, Accounting, Audit and Payroll services – via our sister company.

Navigating E-commerce Expansion

We provide end-to-end support for e-commerce businesses entering Polish market.

Our experts guide customers through foreign investment procedures, investment incentives, set up a business entity, design tax efficient operating schemes, prepare consumer regulations and navigate through various local regulations.

Our e-commerce expert attorneys are well experiences in guiding new comers through essential regulations e.g. GDPR, DSA,  DMA, and addressing critical considerations around tax, consumer and competition laws specific to Poland. Our expertise ensures that all regulatory expectations are met, helping your business establish a strong, compliant foundation within Poland.

E-commerce Expansion to EU

While our primary focus is on Poland, we also assist businesses aiming to expand across Europe. Growing your e-commerce business across the EU offers great potential but comes with its own set of regulatory challenges.

Along with our affiliated Firms from EU we ensure your business can expand smoothly beyond Poland. Whether you already have a Polish entity or wish to establish one, we support its growth in other EU markets by helping you navigate local laws and compliance requirements, making cross-border expansion effective.

Usual Fields of Advisory for E-commerce

Data Protection & Cybersecurity

We provide expert legal guidance to ensure your e-commerce business complies with the GDPR and Polish data protection laws, covering all aspects of data collection, storage, and processing. We assist in implementing cybersecurity measures aligned with European and Polish standards and draft tailored Terms and Conditions and Privacy Policies for your online store.

Consumer Protection, DSA & DMA Compliance

We ensure your e-commerce business complies with key Polish and European regulations such as the Polish Consumer Rights Act, Payment Services Directive 2 (PSD2), the Digital Services Act (DSA), the Digital Markets Act (DMA), and the Omnibus Directive.

These laws can present complex challenges, but our expertise helps you navigate them smoothly, avoiding costly legal issues in business-to-consumer (B2C) relations. Our proficiency extends to competition and consumer protection law, helping you maintain fair market practices.

Moreover, our fintech experience allows us to facilitate secure relationships with payment service providers or assist you in creating your own payment systems.

Advertising & Marketing Law

Our legal experts guide the creation of compliant marketing materials and loyalty programs, ensuring they adhere to regulatory standards for advertising practices, transparency, and ethical standards in Poland. We help you comply with laws such as the Unfair Commercial Practices Directive and national advertising regulations, incl. promotions and lotteries that full under Gambling Laws. 

E-commerce Tax Advisory

We provide wide range of tax advisory services for e-commerce businesses incl.

• CIT
• VAT
• WHT
• TP
• Customs

We navigate through regulations related to permanent establishment, drop shipping, e-commerce pack, incl. marketplace tax regulations, WTSO, SOTI, platform, OSS, IOSS, USZ.

As foreign investment specialists, we also advise regarding tax optimization structures and tax incentives for e-commerce incl. tax zones SEZ, IP box, R&D or KUP50.

UX and Accessibility Requirements

Beyond legal compliance, user experience (UX) plays a critical role in consumer engagement. We conduct UX legal audits to ensure that your website, mobile app, or software interface meets Polish and EU laws governing user accessibility, such as the Web Content Accessibility Guidelines (WCAG 2.1), and consumer protection standards.

Staying Compliant in a Changing Legal Environment

We offer continuous legal monitoring services, keeping your business up-to-date with regulatory changes as they happen. With new regulations like the European Accessibility Act (EAA) on the horizon (coming into effect in 2025), our proactive approach ensures your operations stay compliant with both current and upcoming standards.

Why Partner with Us?

• Expertise in Polish Business Law: We provide specialized legal services to navigate the complexities of the Polish e-commerce market.
• Knowledge of Key Legal Acts: Our expertise covers critical regulations like the GDPR, DSA, DMA, EAA, and more, ensuring you stay compliant with laws that impact your business.
• Continuous Compliance: Our monitoring services keep your business aligned with changing regulations.
• Comprehensive Legal Support: From drafting a simple B2B contract to dispute resolution with merchants and e-commerce platforms, we’re here to protect your business interests.
• Local Expertise with European Insight: As a firm based in Poland, we have in-depth knowledge of both local and European laws, making us an ideal partner for companies aiming to succeed in the Polish market.

Contact us today to learn how we can help your e-commerce business navigate the Polish and European legal landscape with full compliance and strategic foresight.